Seminar on IP Valuation and Commercialisation for SMEs, 22-23 March 2004, Manila

The two-day seminar featuring European, ASEAN and Filipino experts on the importance of IP assets, and how to value and commercialise them played an important role in raising public awareness, in particular within the SME sector and among academia. The event drew over 100 participants, many of whom expressed appreciation for the knowledge offered by the seminar and were prompted to follow up.  "We will immediately take stock of what we own in order to conduct an inventory of our IP assets," said Attorney Aurora L.T. Perez the impact of the course on participants' work. Another participant M.O.Sahagun identified strategies on IP management and how these should be aligned to the overall business strategies of a company, plus how to best extract the value from IP assets, as the most important aspects learned from the seminar.  Academic Dr Maribel Nonato wrote in her assessment of the event that "as director of the research centre, I will echo this input to the researchers and open their eyes on how their intellectual property assets can be protected and utilised."

Presentation materials from this event are available herebelow:

• Innovation in the Philippines/Governmental Programmes for Innovation Support by Ms Matipaz L. Perez, Assistant Secretary, Department of Science and Technology
• Getting Value from IP Assets (Word/Powerpoint) by Ms Lorna Patajo Kapunan, Roco Kapunan Migallos Perez & Luna Offices, President of the ASEAN IP Association
• Strategic Considerations in Managing your IP Portfolio by Ms Audrey Yap, Yu Sarn Audrey & Partners, Chairperson, Education and Training Committee, LES Singapore
• Role of IP Professionals in Servicing SMEs by Ms Lorna Patajo Kapunan
• IP Strategies for SMEs by Mr Marc Peikert, Textile Technologies Division, W.L. Gore & Associates
• Licensing - a Valuable Tool for Business Expansion by Ms Audrey Yap
• How an SME can Market Innovation by Mr Marc Peikert
• IPR Registration Issues in Overseas Markets by Ms Cynthia Houng, Consultant, Rouse & Co. International, Hong Kong
• How can you make patent information work for your company by Mr Keri Rowles, European Patent Office
• A Structured Approach to Value Creation fromIP by Mr Fredrik Persson, Deputy Managing Director, Zacco Sweden AB, Nordic IP Management Coordinator